SAINTS are delighted to announce that Typhoo has agreed to be the Club’s main kit sponsors for the next three seasons.
Following on from their sponsorship of the club over the last two years, the fastest growing brand in the tea category will once again feature on the front of the chest on all playing kit, replica shirts and trainingwear as well as the warm-up and coaching staff apparel.
The red and white colours match both the team and brand identities perfectly and in addition, Typhoo will also become main sponsors to the Players’ Lounge which will now be called the ‘Typhoo Hall of Fame’.
Since becoming sponsors, Typhoo – based in Merseyside – have served more than 15,000 branded cups of Typhoo Tea at home games and have created the ‘Typhoo Family Stand’ where young children can go with their parents and enjoy the game.
Rugby League is a perfect family fit for the Typhoo brand with a third of the audience being female.
St.Helens and the club’s fans will also continue to support the ‘Typhoo Sports for All’ programme with bucket collections at selected games, enabling further funds to be invested in the firm’s community sports programme.
Keith Packer, Typhoo CEO, commented: “The first two years of our sponsorship of St. Helens has been a great partnership between Saints and Typhoo.
“The sponsorship has helped drive our brand awareness with our target market and we look forward to putting further OO into the relationship.”
Mike Rush, St. Helens CEO, added: “We are delighted to once again partner with such a proactive brand as Typhoo. Our partnership over the last two seasons has increased both parties’ brand awareness and we are excited about the future.
“Typhoo is a well-known, household brand and the fact they have extended the partnership not only augers well for St Helens but Rugby League as a whole.”
Saints welcomed Ben Fogle to the club on Tuesday to announce the partnership and we’ll post pictures of the challenges he undertook with the press and players Jon Wilkin and Paul Wellens shortly.
