THE success of Rugby League’s commercial portfolio was brought into sharp focus today when Specsavers agreed a multi-year partnership as an Official Partner of Super League.
Specsavers, the UK’s most trusted optician, will also be game-wide sponsors of the sport’s match officials.
The company’s distinctive logo will appear prominently on match officials’ kit in the First Utility Super League, Kingstone Press Championships, Tetley’s Challenge Cup and the community game.
RFL Commercial Director James Mercer said: “We are delighted to welcome such a prestigious and successful brand to the sport.
“We enjoyed a very successful relationship with Specsavers throughout Rugby League World Cup 2013 and it is fitting now that they will be moving into Super League and the domestic game.
“We are excited about their creativity that they bring to all their ventures and this approach fits nicely with the innovation which is synonymous with Rugby League.
Specsavers Marketing Director Richard Holmes added: “This builds on our existing sporting pledge to help the experts to see. Following our great sponsorship of the Rugby League World Cup we are delighted to be able to continue our relationship with the sport.
“Technological advancements in recent years have certainly helped match officials but we’re glad to do our bit where we can to help ensure that they get the best possible support to do their job.”
The partnership with Specsavers is the latest in a series of commercial successes for the sport, which has seen ALCATEL ONETOUCH and First Utility join as partner and title sponsor, respectively in the last 10 days.