LIVERPOOL tradesmen packed the Erskine Industrial Estate recently when Paul Sculthorpe MBE cut the ribbon on behalf of TROJAN WORKWEAR to open Arco’s brand new safety store.
TROJAN has been the Official Workwear Partner of the Saints since the Magic Weekend, and will continue through the 2016 season.
At the launch customers had the chance to meet and have photographs taken with Paul as well as take him on, in the conversion kick challenge.
To meet high demand from local customers, the 5,600sq ft store showcases the widest selection of workwear from TROJAN as well as other safety gear, including hard hats, outdoor clothing and gloves.
Opening day visitors took part in a conversion kicking competition and enjoyed free food and refreshments.
Every customer visiting the store throughout the opening week got the chance to win Super League Grand Final tickets by entering the Lucky Dip Prize Draw, as well as signed St Helens merchandise. Exclusive discounts were also available for customers throughout the week across the range of hard working TROJAN kit.
Lee Morton, Brand and Sponsorship Manager for TROJAN said: “The opening of this new outlet in Liverpool has extended Arco’s national network to 46 UK stores which has helped us in our goal of making TROJAN footwear and clothing more accessible to local business and tradesmen.
“The partnership with St Helens gives us the perfect platform to showcase our hard-wearing, durable gear to the tradesmen and SME marketplace. Just like the players, we know what it takes to work hard and tackle the toughest jobs.
“The attendance of Paul Sculthorpe and the Saints merchandise available to win helped draw a great crowd for the opening.”
Dave Hutchinson, General Manager at St Helens RFC added: “We are delighted to see our official partners, TROJAN Workwear working alongside the Saints family. The similarities between our game and the brand go hand-in-hand with their tough, hard-working attributes.”
For more information, and to see the full TROJAN® range, visit www.TrojanWorkwear.co.uk or find us on Facebook and Twitter.
For more information and to claim exclusive discounts, customers should visit the Arco team at the new Liverpool Store Unit 2, Trafalgar Way, Erskine Industrial Estate, Liverpool, L6 1NA.