SAINTS main sponsor Typhoo have teamed up with food writer and TV cook Nigella Lawson in its new TV advert, which celebrates the simple pleasures of great tea moments.
It shows a relaxed and casually dressed Nigella in a white shirt and jeans share her recipe for her perfect tea moment. Centred on a lazy Sunday, Nigella delights in a moment of pure bliss as she curls up on the sofa with an enticing quality cup of Typhoo tea and an indulgent slice of chocolate cake.
Typhoo’s new ‘Typhoo Moments’, TV advert starring Nigella Lawson launches on Friday 15 January at 6.55am on ITV’s Good Morning Britain.
Commenting on the partnership, Nigella Lawson, said: “Typhoo has always been my everyday tea of choice, so when I was approached to work with them, it felt like a natural and happy fit.
“Everyone who knows me knows I never go anywhere without Typhoo in my handbag and I never leave the country without a box in my suitcase.
“Everyone has their own way of savouring a moment of peace and quiet, and for me it’s over a cup of tea, my essential luxury. A slice of cake is an indulgent extra.”
Somnath Saha, CEO, Typhoo added: “The British love affair with tea is a serious business and we pride ourselves on producing such a great tasting brew. We are delighted to have Nigella’s quality seal of approval on Typhoo as her every day tea of choice.
“We hope consumers will be inspired by our advert to share and celebrate their own recipes for great tea moments.”
