BEDZ R Us are the new ‘Official Digital Partner’ for the Dacia Magic Weekend.
BedzRus are a leading ecommerce retailer and bed specialist based in Bradford. They will be the digital partner for the Dacia Magic Weekend in Newcastle, as well as partnering with the Summer Bash in Blackpool a week later.
The partnership has designed a range of entertaining and engaging activities for Super League supporters that will take place ahead of, during and after the two weekends of action in May.
The programme kicks off with a fun ‘60 second pillow talk challenge’ which will be taken on first by Wigan Warriors captain Sean O’Loughlin and Warrington Wolves’ Kurt Gidley. There will be opportunities for fans from all clubs to vote for their half time activity across both weekends, plus choose what activity will take place in the Fan Zone at St James’ Park.
Fans that buy tickets from their club will get the chance to win a children’s divan bed with club branded bedding and a unique rugby design mattress developed by BedzRus supplier Deep Sleep, which will be delivered to the winner by a pair of famous rugby league faces.
BedzRus have also secured the services of Robbie Hunter-Paul, who will act as an ambassador for the programme. He will be giving an exclusive live behind-the-scenes experience on a range of social media platforms and letting fans experience the very best of Dacia Magic Weekend from their smartphone, tablet and computer.
Super League Commercial Director Chris Rawlings said: “We are delighted to welcome BedzRus into the Betfred Super League Commercial Partner family. The programme will be fun and engaging, everything the Dacia Magic Weekend and Kingstone Press Summer Bash is all about – on and off the field.”
BedzRus Managing Director Mark Moore said: “This programme is an exciting opportunity for BedzRus. From the beginning our company wanted to make sure that supporters were at the heart of all decision making, which is why we will be deploying the supporters’ vote for the half time and fanzone activities.
“Having fun and enhancing Rugby League supporters’ experience is a key objective, whether it be at the games or digitally via social media and websites. The activities that have been designed will also allow a number of lucky supporters the chance to win exclusive products.”
The Dacia Magic Weekend takes place at St James’ Park in Newcastle on May 20 and 21 with the Kingstone Press Summer Bash capturing Bloomfield Road in Blackpool on May 27 and 28.