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Saints announce new drinks partnership and reveal brand-new beverage

We are delighted to announce LWC as the Club’s new official Drinks Partner for the next five years.

LWC are the largest independent and privately owned Wholesaler of beers, wines and spirits in the UK, established in 1979 by current Directors Robin Gray and Ebrahim Mukadam.

They provide the widest range of products with the greatest level of customer service within the UK drinks industry. Their fleet of 170 delivery vehicles delivers over 8,000 product lines, on a 7-day-a-week basis, to over 7,000 on-trade customers every week.

This is achievable from their 15 distribution centres strategically placed across the UK to give national coverage. They also own 51 pubs so they understand our customers’ needs.

LWC will provide all Drinks requirements for St.Helens R.F.C. from its local Widnes depot that employs over 80 staff.

The new, exclusive partnership will mean a wider range of products will be available to fans and event customers at the Totally Wicked Stadium kiosks and hospitality lounges, both on matchdays and at conference and events held at the venue.

As part of the new partnership, the Club can also reveal a brand-new beverage – Saints Red V Smooth, a 3.8% ABV Golden Ale, will be available for fans to enjoy.

The product will be available exclusively to Saints fans and customers at the stadium.

Mike Wallis, Regional Trading Director for LWC commented “St.Helens R.F.C. is world renowned and we are ecstatic to be able to partner with the Club for the next five years”

Saints General Manager Dave Hutchinson commented – “We are really pleased to partner with LWC who are the largest independent drinks wholesaler in the UK.

“As soon as we met and ironed out the needs of our Club, we immediately knew that LWC would be the best fit for the business.

“It is more than just product delivery and service, LWC are very much people focussed and share similar ethics and principles with us.

“We have already had a great start pre-season, and we are looking forward to working together in the years to come.”

Saints Red V Smooth will be available at the Totally Wicked Stadium at the Club’s first pre-season game of 2020 – Louie McCarthy-Scarsbrook’s Testimonial match, Sunday 19 January.

Saints launch RED V Smooth

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