Reigning Super League Champions St.Helens R.F.C. has added its support to rugby league’s strategic partners’ recently issued report and recommendations.
IMG presented the recommendations arising from the Reimagining Rugby League Consultation Project on Wednesday which is a key part of the first phase of the agency’s 12-year strategic partnership with the sport agreed in the spring.
Club Chairman Eamonn McManus said: “It is clear that the recommendations aim to improve quality of product, quality of club and also the game’s investment appeal at every level.
“It should achieve all of those. Crucially, the implementation of the recommendations will be backed long term by the world class resources and expertise of the Endeavour IMG group.
“The review and its recommendations have clearly been exhaustive and transparent. Importantly, it has been compiled by an institution independent of clubs or their governing body and is designed to benefit the game in its entirety.
“It will provide a very solid platform for future growth. This gives Endeavour IMG the ability to bring to bear its global resources and expertise in media, streaming, digital, branding, gambling, sponsorship and events management in order to ensure improved profile and revenue growth throughout the game of rugby league and to the benefit of all.
“Exciting and rewarding years lie ahead for the game and for those who are committed to excellence and to improvement. The timing is more than opportune and St Helens look forward to supporting all aspects of this strategic initiative.”
