Kinaxia Logistics has stepped up its sponsorship of Betfred Super League and World Club champions St Helens for the 2023 season.
The group is sponsoring Saints and England women’s international Shona Hoyle as part of an expanded partnership with the club for this campaign.
As a platinum club partner, Kinaxia’s logo once again features on Saints’ famous Red Vee shirt as well as the men’s away kit and third kit, the women’s team jersey, the reserve and academy kits, and replica shirts.
Kinaxia branding is prominent around the Totally Wicked Stadium on advertising boards and the North Stand’s LED advertising screen.
St Helens famously won the World Club Challenge in Sydney last month with a 13-12 golden point victory over Penrith Panthers after winning the Super League Grand Final last season for the fourth year in a row.
Saints are now bidding for a record-breaking fifth consecutive title in 2023.
Kinaxia is a top 15 UK logistics group employing more than 1,800 staff nationwide with a fleet of over 850 vehicles which transport goods for the retail, leisure, food and drink and manufacturing sectors.
The group, which has its headquarters in Macclesfield, Cheshire, has 2.7 million sq ft of warehouse facilities nationwide, offering contract packing, e-fulfilment, returns management, storage services and a complete distribution service. Group revenues for 2022 reached a record level of over £200m.
Richard Smith, managing director of Kinaxia’s Primary sector business, said: “We’re delighted to reaffirm our longstanding partnership with St Helens and to extend our sponsorship by supporting Shona this season.
“As a north west-based business with a strong heritage and presence across the region, there is no better sport to be involved with than rugby league. It’s a really good fit for us.
“We wish Saints every success for this season across all of the club’s teams. It’s great to be backing Shona and we hope that the women’s game can build on the success of the recent World Cup to develop further.”
Dave Hutchinson, general manager of St Helens, said: “We’re delighted to receive continued support from Kinaxia Logistics, along with their additional support in sponsoring Shona Hoyle.
“We know that the current economic climate is tough for lots of businesses and fans, which makes renewed partnerships such as this one very special, and we thank everyone at Kinaxia once more.”