Following a meeting of RL Commercial, IMG and Super League (Europe) Shareholders, RL Commercial will now enter a 30-day exclusive negotiating period with Sky Sports to formalise and contract the broadcast rights agreement.
This follows a period of activity in the market that saw multiple bids tabled for the rights, with all stakeholders convinced Sky Sports are offering the best deal for the Super League competition.
It would see the partnership with Sky Sports extend for a further three years, until the end of the 2026 season – which would include the 30th anniversary of the launch of Super League’s partnership with Sky Sports for the inaugural season in 1996.
Under the proposed deal, the partnership would include the live broadcast of every Super League fixture, to the UK and worldwide – a transformative development for the competition. This would also allow for video match officials to be appointed for every match.
There would also be the continuation of a free-to-air window.
Further details will be shared on the conclusion of the negotiating period.
As one of the founder member clubs of Super League, that has also appeared in every season, and been crowned the competition’s Champions on ten occasions, following the announcement made by RL Commercial, St.Helens R.F.C. is pleased to be part of this broadcast development that would;
- extend the sport’s partnership with Sky Sports
- see video match officials at every fixture for the first time in the competition’s history
- secures the future of the league’s television broadcast rights, whilst creating avenues to showcase the sport and the Saints’ brand to a wider audience through free-t0-air and other potential broadcast opportunities.
