Advert Highlights World Cup

RUGBY League World Cup 2013 has launched a new television advert promoting the Opening Ceremony and double header at the Millennium Stadium on October 26.

Fans at Saturday evening’s Super League Grand Final were given an exclusive first look at the video, which features England players Gareth Widdop, Sam Burgess, Tom Briscoe, Kevin Sinfield and Sam Tomkins.

The release of the video coincides with the shift of focus for fans to RLWC2013. Following the culmination of the Super League and NRL seasons, attention now turns to the international game and the spectacle of the Opening Ceremony event and the rest of the tournament.

Called ‘Get Closer’, the advert provides an insight into the players’ physical preparations for the challenges ahead, and in particular England’s huge clash with Australia under the closed roof in Cardiff in less than three weeks.

There are two versions of the advert. A 55-second video will be circulated online in the coming weeks, while a 30-second version will air to more than 15 million people during the football match between England and Poland, televised by ITV on October 15.

RLWC2013 Tournament Manager Sally Bolton said: “The development and broadcast of this advert represents the next step in our marketing of Rugby League World Cup 2013.

“With less than three weeks to go until the Opening Ceremony, the video will raise awareness even further following the comprehensive campaign mounted during the last two years.

“It will thrust Rugby League World Cup 2013 into the consciousness of the British public, be they sports fans or general event-goers. Our ticket sales data suggests that more new fans than ever before will attend matches, and the broadcast of this advert should help us appeal to an even wider audience.”

And to celebrate the launch of our video, we are offering supporters the chance to win a fully-signed New Zealand shirt.

To be in with a chance of winning, all you need to do is visit the official RLWC2013 Facebook page and ‘Share’ our promotional video. Twitter users can also enter by clicking ‘Retweet’.

The video has already been uploaded and should be easy to spot. Once you have ‘Shared’ or ‘Retweeted’, you have been entered into the competition, and a winner will be selected at random from the list of entrants.

The winner will be announced across our networks on #WorldCupWeds on October 16, just ten days before the start of the tournament.

Entries submitted after 5.00pm on October 15 will not be counted.


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