BATCHELORS Peas become a new partner of Super League
First Utility Super League has signed a deal with Batchelors Peas, the UK’s favourite canned pea brand, making them an Official Partner ahead of the 2016 season.
An on-pack promotion will launch in February 2016 and run until November 2016, on packs of Marrowfat Bigga Peas, Chip Shop Style Mushy Peas and Original Mushy Peas, offering fans the opportunity to win some fantastic Rugby League prizes. This will be supported by a programme of in-store activity.
The on-pack promotion will appear on more than 30 million cans and will be run across all the major outlets that stock Batchelors peas.
Batchelors Peas will feature in all Super League match day programmes, on pitch perimeter boards and big screens and on all official competition interview backdrops, which will offer the food brand a total reach of 2.7m in attendances at matches, as well as 350,000 TV viewers per week over the course of the season via Sky channels.
